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Android – app has been rejected because it is primarily child-directed

Posted by: admin June 15, 2020 Leave a comment


I made an app in Adobe Animate for Kids which was accepted 1st time and after some days I added Admob ads in my app and did not change anything except this. But now my app is not accepting on play store and first release is still online.

Can anyone guide me what issue can be here. This is my app id air.com.ejaz.kidsabc

and this is the email which i received on rejection on 2nd release

Thanks for submitting your app to Google Play. I reviewed KidsABC
Learn, air.com.ejaz.kidsabc, and had to reject it because your Play
Store listing suggests your app may be primarily directed to children
under the age of 13 as defined by COPPA. Apps that are primarily
child-directed must opt-in to the Designed for Families program. If
you submitted an update, the previous version of your app is still
live on Google Play.

Here’s how you can submit your app for another review:

Read through the Primarily Child-Directed Declaration policy on our
Developer Policy Center. Sign in to your Developer Console to confirm
your Child-Directed Declaration on the Pricing & distribution page. If
your app is primarily child-directed:

Update your Primarily Child-Directed Declaration on the Developer
Console. Opt-in to the Designed for Families program. You can find
general information and answers to frequently asked questions about
Designed for Families on the Android Developers site. Make sure your
app is compliant with the Designed for Families program requirements.
Apps that declare they are primarily child directed but do not meet
Designed for Families requirements will be removed from the store.
Submit your app. If your app is not primarily child-directed and you
feel this rejection may have been in error, please reach out to our
policy support team. One of my colleagues will get back to you within
2 business days.


How to&Answers:

This is a new question that google have introduced recently and needs to be answered. follow these steps below:

  • Go to the google play console

  • Go to your app

  • Go to “Store Presence”

  • Go To “pricing and Distribution”

  • You will find a New question in there about Targeting toward children which will be unanswered.

Question: Is your app primarily directed towards children under the age of 13 as defined by COPPA ?

  • Answer the question and “Submit update”

You will then be able to submit your app


I Have Check Your App On Playstore Which Contains The Design and metadata which is child oriented So you must have to change in the app’s prices & app distribution Tab in developer console

Check The Primarily Child-Directed As YES but make sure you have change the adloading method inside your app/game because your app contains ads

How To Target App As Family Directed For More Details Read This


There is a new program policy that you need to opt-in to designed for family, so if your app is primarily for children then you need to opt-in to DFF. And if your app is already opt-in then there will be No Fill ads from Admob.