Is there a way to send an event to GTM from server side while maintaining the reference to the user who initiated the action?
Please consider the following case:
- The user performs a purchase
- The user is redirected to the payment site
- The user returns to the ‘thank you’ page (I don’t want to track this because the user could and often will close the page and never return)
- The IPN service notifies the payment (I want to track this event)
I can relate the notification to the user who initiated the payment, for example by user ID or personal ID number. I could store some other data (session ID, cookies, etc.) to identify his session as well.